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Marketing Skills
Corey Haines' free skill library for copywriting, landing page conversion, SEO, emails, ads, analytics, pricing, launches and more.
- Claude Code (or another agent that supports skills)
- Setup
- 2 min
- Level
- Beginner
- Stars
- 53.5k
- License
- MIT
What it does
This is a library of marketing skills for founders and marketers. Each skill is a markdown file that teaches Claude the frameworks for one job: conversion optimization (cro, signup, onboarding, popups, paywalls), copy (copywriting, copy-editing, cold-email, emails, social), SEO (seo-audit, ai-seo, schema), ads, analytics, A/B testing, churn prevention, referrals, launches and pricing.
A foundation skill, product-marketing, holds your product, audience and positioning. Every other skill reads it first, so the output fits your business.
Install it
- Open Claude Code in your terminal.
- Add the marketplace and install all the skills with the commands below.
- Start a new session so the skills load.
Copy this
/plugin marketplace add coreyhaines31/marketingskills /plugin install marketing-skills
Or install with the skills CLI
- In your terminal, run: npx skills add coreyhaines31/marketingskills -a claude-code
- Want only a few? Add --skill and the names, for example: npx skills add coreyhaines31/marketingskills --skill cro copywriting
Use it
- Ask in plain words and the right skill kicks in: "Help me optimize this landing page for conversions" or "Write homepage copy for my SaaS".
- Try "Create a 5-email welcome sequence" or "Set up GA4 tracking for signups".
- Or call a skill directly: /cro, /emails, /seo-audit
Good to know
/plugin only works in an interactive Claude Code session, not in Claude Code on the web. There, use the npx skills command instead. If you ask Claude Code to run the npx install for you, add -a claude-code, or the skills may land in a folder Claude Code doesn't read.
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